ROAR — PRIVEMYX by B U L V V A R K

Some roses whisper. This one ROARS.

Created by perfumer Danish Shaikh, ROAR is a remarkable rose fragrance compound from PRIVEMYX by B U L V V A R K, crafted to challenge everything you thought you knew about the rose.

But ROAR is not simply the scent of a red rose.

It captures the rose in its entirety—the velvety softness of its petals, the fresh green character of its stems, and the natural vibrancy of leaves surrounding a rose in full bloom. Bright citrus and delicate jasmine bring an uplifting freshness to the opening, allowing the rose to unfold with remarkable clarity and elegance.

As the fragrance develops, rose takes centre stage. Its petals and green stems intertwine with fresh leafy nuances, creating a beautifully balanced floral character that feels alive, natural, and effortlessly sophisticated. It is the impression of a rose not merely admired in a vase, but experienced in its entirety.

Yet what makes ROAR truly exceptional is its balance.

Its projection is impressive without being overwhelming. It creates an elegant presence around the wearer while remaining smooth, airy, and remarkably easy on the senses. There is no unnecessary heaviness—just the graceful power of a rose that knows exactly how to make itself noticed.

As the hours pass, a warm, sensual foundation of ambergris, musk, and ambers carries the composition forward, leaving a lingering impression that complements the freshness of the rose rather than overpowering it.

Powerful projection. Effortless wearability. Exceptional longevity.

Because a rose is never just red. It is its petals, its stems, its freshness, its character—and the emotion it leaves behind.

ROAR. Roses Are Red. But ordinary roses were never meant to be this unforgettable.

FRAGRANCE NOTES

TOP NOTES: Jasmine · Citrus · Rose

HEART NOTES: Rose · Stems · Green Leaves

BASE NOTES: Ambergris · Musk · Amber

THE PERFUMER'S VISION

Danish Shaikh — Perfumer & Founder, B U L V V A R K

“I felt the rose deserved to be rediscovered.”

There was a time when the rose stood among the most celebrated notes in perfumery. Yet, somewhere along the way, its timeless beauty began to be taken for granted. What was once iconic gradually became ordinary in the eyes of many.

I wanted to challenge that perception.

With ROAR, my vision was to reveal a different side of the rose—one that goes beyond familiar floral sweetness. I wanted to capture not only the beauty of its petals, but also the freshness of its stems, the vibrancy of its green leaves, and the extraordinary character that makes a living rose so captivating.

The intention was never to create just another rose fragrance. It was to bring this remarkable side of the rose to the world and remind people why it deserves to be celebrated.

The result is a composition that feels fresh yet expressive, powerful yet effortless, and timeless without feeling conventional.

ROAR is my tribute to the rose—and my invitation to experience it differently.

PRIVEMYX by B U L V V A R K — Created for those who seek more than fragrance.

PRODUCT PRESENTATION NOTE: Product images are for illustrative purposes only. The actual fragrance compound is supplied in a plain PET bottle.